If you are in England and find yourself in a fashion dilemma, all you have to do is send a text message from your cell phone to 81144, the Topshop Style Advisor, and you'll get a picture back of what you are looking for. "I need a perfect black dress" or "What kind of shirt can I wear with these jeans?" Not a bad idea to have a fashion expert on hand at your celly's every beck and call. You can request the store to hold an item (text HOLD), make an appointment with a style advisor (text STYLE), or just ask a question (text ADVICE).
Topshop is one of the leading mass retailers in England and sells hip clothes like H&M. I like to go to the Oxford Circus store when I'm in London for cheap trendy clothes or the essentials (tees and tanks). So far with this service there aren't many requests (a total of 4 which I've pictured above). If you are in London I'm curious for someone to try it out and see what kind of answers they get.
Sigh. If only we had this here in the States. Wouldn't it be cool if you were at Nordstrom's buying some cute shoes and could text message Banana Republic a couple blocks down if they had a dress to go with it? Pretty cool and interesting use of mobile technology.