Lukablu is a new site launching this fall that is focused on making the web site just as beautiful as all the clothes. With their launch they have a photo contest called "My Beautiful Life" that is open to all contributers. The most intriguing entries will win a $250 gift card to the site and will have their photos featured on the home page. You can see all the entries that have been submitted so far. Really some amazing beautiful stuff there. The list of brands they have on their site already is making me more curious as to what it will look like in November. Finally this may be what I've been waiting for -- a good convergence of fashion and digital style.