Mademoiselle Parasuco - SF Launch

There's a new feminine fashion line by Montreal, Canda based denim brand, Parasuco aptly called "Mademoiselle Parasuco" (Ella dress shown above). I was lucky enough to be invited to their launch event at the Parasuco store at the new Westfield Shopping Centre Wednesday night.

The collection is simply beautiful with feminine details that hark european tailoring and fabrics so silky and beautiful, you'll be floating in a dream. The color palette is a mix of pale blue, beige, navy, brown and black that allows the pieces to mix well with each other. Right now in the US, the clothing line is available only in New York and San Francisco. The LA launch will be in a couple of weeks. There's no e-commerce now on their web site but feel free to give a Parascuco store in either location a call and they can always ship it to you.

See the Event Photos
See all the collections in the Look Book (PDF)

Here's my picks from the collection:

Hanna Dress
The new black dress for all your holiday parties!

Betty Halter Dress
Another amazing black dress to add to your closet.

Midi black shirt and Cold skirt

Ora Top

Looks so good with jeans.

Flor Top
Again, great jeans look here.

Ireine coat
This coat wasn't at the store but it looks gorgeous!

Comments

[cristina]

hi, I've just seen a parasuco velvet officier-style skirt here, in italy, in rome...oh, it's wonderful, I'm enchanted...unlucky it's really expensive...is it the same there? is parasuco expensive in the us? it's the first time I see this brand here in rome, and the skirt was about 415euros (380-390$ I suppose)
bye!

[MJ]

So glad you enjoyed the event! Thank you for your wonderful response to our new collection. We're very excited about Mademoiselle Parasuco, and we're happy that we launched it just weeks after opening our first West Coast shop!

Best,

MJ

[chrissa]

Mmm, yummy. Love those fabrics ...

[ashley]

how beautiful! can't wait til it's sold in LA!