JCrew has launched a new brand, Madewell 1935, which is targeted towards the younger gal. The casual style is a little bit Abercrombie mixed in with a little bit of Marc by Marc. I am loving the Eyelet Poet Blouse ($88) and this Deco Diamond Dress ($235). There's no online ordering yet so if you are liking the new spring looks, you can order by calling 1-866-544-1937 or heading on out to one of their seven boutiques, including a new one in NYC at 486 Broadway.

