Just launched is the new free Ralph Lauren iPhone Application! I'm loving that the fashion world is embracing the iPhone with all these great fashion applications. I had a chance to play around with it and I love the well-designed interface and array of runway videos (including Spring 09) and photos. There's also a great short film narrated by Ralph Lauren called "Portraits of a Collection" that shows his inspirations and how his Spring 2009 collection is put together. You can download application here from iTunes. (You'll need to have the iPhone 2.1 operating system software on your phone.)
The photo slide show is great because you can scroll through the crisp images and then tap to find out more info about each outfit.
See exclusive shots from backstage.
And of course store locator information.