On NBC Nightly News last night, I caught a story about 27 year old UK entrepreneur, Matt Horan who started a company based off an ingenious idea. Rollasole is an emergency ballet flat sold in vending machine at UK clubs. For about 5 pounds (around 8 bucks), you can relieve your dancing or partying feet with these comfy and cute ballet flats that roll open and come complete with a little carry pouch (for you to tote around and use later!). Within 6 months of starting his business, Horan has sold thousands of Rollasoles and has expanded to the wedding/special occasions market. The next expansion? Over the pond, of course. Rollasole is coming soon to the U.S. to bring relief to our stiletto-wearing partying feet.
NBC hasn't posted this video segment on their site (and not sure if they will), but I've contacted them and will update this post if it happens.
More on Rollasole at the London Evening Standard and Perez Hilton.
You can follow @Rollasole on Twitter too.
Lovely shoes.. and i do collect shoes and sandals as well.
Posted by: Laurimar | July 07, 2009 at 05:17 PM
Such a fab idea, I wish I had thought of it myself!
Just discovered your blog, I'm loving it!
Posted by: Jessica | July 01, 2009 at 10:50 AM
wow! what a clever idea. i LOVE and LIVE in my ballet flats. and the roll up size is so convenient! Stellar metallic colors, too!!
Posted by: Beau | June 30, 2009 at 08:07 AM
back in the 60's they used to sell this type of shoe allover the place even at 7-11's for a couple of bucks! Talk about the old ideas becoming new!
Posted by: Ninfa DePalma | June 28, 2009 at 05:20 PM
That is a totally genius idea.
Posted by: Chic and Charming | June 26, 2009 at 08:59 PM
genius! seriously sometimes we just need ppl to invent the simplest things to make us happy! I need a pair asap so i can end it with all the blisters. Beauty is pain no more!
Posted by: CHICKDOWNTOWN Ashley | June 26, 2009 at 02:32 PM
Wow, what a brilliant idea, I wish I had thought of that! I love how you can always keep us posted on the latest, new things. Thanks so much!! I will definitely check this out once it is (hopefully) U.S. bound, my feet definitely need it. :)
Posted by: Kriti | June 26, 2009 at 11:21 AM
This would have saved me many a night. Love the concept!
Posted by: Ana | June 26, 2009 at 09:57 AM
Brilliant! Love this idea - and they are definitely cute
Posted by: Jennifer | June 26, 2009 at 09:06 AM
This is the most amazing thing I've ever heard. And they're cute, it doesn't get much better.
Posted by: Chickdowntown Alyse | June 26, 2009 at 06:44 AM
I can't get over how brilliant this is. HAH!
Posted by: Sal | June 25, 2009 at 11:42 AM