I'm going to be honest that I'm not into the Burberry plaid, but I gotta give them chops for hiring Emma Watson as their spokesmodel because they've hooked me into taking a second look at their designs. Here's she's together with her model brother, Alex (left) and George Craig. They all look so adorable I want to squeeze them.
Here are some of my favorite images and a behind the scenes from the shoot:
See the rest of the photos in the Burberry Spring/Summer 2010 Campaign.