Brad Pitt is the new face of Chanel No. 5 and the new commercial or "film" as they call it, is now unveiled. What does this mean? This ad is a far cry from those luxurious locals or black tie events dripping with jewels. The mood is more everyday, perhaps more every woman? It is an interesting branding approach I must say. If anything it's getting attention and setting itself apart from the other perfume ads out there now. (Blake Lively for Gucci Premiere, Natalie Portman for Miss Dior and so on.) Brad isn't in a black tie, he's the hipster dad with long hair and a goatee. He looks like he's ready to chill with you on the sofa, am I right?
Will all this translate into more perfume sales this holiday season? We shall see... If it works, we may start seeing more men promoting women's perfume.
Related Coquette Post:
Chanel No. 5: The Perfume that Changes History