Coquette

Jimmy Choo for H&M: NY Launch

Jimmy Choo for H&M: NY Launch
By Leigh Ferreira

Hundreds of New Yorkers, both women and men, braved the rain to get their "choo fix" on Saturday for the launch of Jimmy Choo for H&M. The first person in line at the 5th Ave store arrived at 3:00 am. The H&M staff did an amazing job with managing the crowd (and expectations) while passing out t-shirts, umbrellas and krispy kremes to keep everyone happy.

They actually handed out an instruction sheet on how to shop which was a first for me at a launch.

Once inside people literally lost their minds! Grabbing for clothes, pushing people to get to what they wanted. It was madness! I kept wondering who are these people and why do they not have any manners? We're at H&M!

Hands down the best part was the shoes. I got the black strappy ones pictured above. I really liked some of the jewelry too. The handbags were ok (nice leather/well made), but not quite my style. I expected more from the clothes: the fit was off, fabric wasn't so great and the workmanship was so-so. Then again, H&M is more about mass-produced trendy disposable clothing.

Based on what I saw during my time at H&M, I would guess a million in the first two hours at the 5th Ave store alone. Overall, it was nice to see New Yorkers out having fun and spending money.

From this shopping experience, I'm curious as to what people think about a high brand doing a low line? Does you think it dilutes the brand?

Dana Blair Designs in NY

While in shopping in NY, Leigh took me to EDGE*nyNOHO where Dana Blair sells her beautiful handmade jewelry. I ended up getting these Labradorite Chain Earrings ($62) but in Gold to wear with my dress for the Vivienne Tam fashion show that Saturday night.
If you are in NY, take a visit to EDGE*nyNOHO and pass by her station to shop her beautiful jewelry in person!

EDGE*nyNOHO
65 Bleecker St.
New York, NY 10012
212-358-0255
nymag review

Also, join her at Henri Bendel for a trunk show to view most pieces from the new collection starting today and through the weekend, Oct 1-3. (As well as later in the month on Oct 15-17.)

Henri Bendel
712 Fifth Ave
New York, NY 10019
10am-8pm
trunk shows

Here are more earrings from her collection that I love:

Peridot Wire Wrapped Earrings ($150)

Triple Hoop Earrings ($60)

Sterling Silver Chain Earrings ($50)

Triple Circle Gold Earrings (On sale for $48)

RACHEL Rachel Roy Event at Macy's Union Square

Last night, I got the chance to meet fashion designer Rachel Roy and talk to her about her new line, RACHEL Rachel Roy that's available exclusively at Macy's, macys.com, and on rachelroy.com. The collection is hip, fresh, and young. I love all the pieces that I really can't decide what I want. But I did pick a few items on my wish list which are at the end of this post.

I got a chance to talk to Rachel (I was so nervous!) and I asked her what her inspiration was in creating this new line.

Here's what Rachel Roy said:

"I wanted to do a collection for younger girls that had the same sensibility as my designer collection but edgier, younger and faster. Something that went with the trends more than my designer collection. For me, it's so much fun because I put on a different hat coming into the RACHEL Rachel Ray studio -- it's super creative. The graffiti was done by my Creative Director's brother-in-law so it's a joint effort, a real family. We get inspired from art, the streets, urban youth, girls from London, girls from Asia. It's a really good energy in that studio. I love it!"

After standing for a few hours, the models had some fun and got down to the music at the close of the event.

Here's my photos on flickr from the event.

Here are some fab pieces from the RACHEL Rachel Roy Collection.
Top Row: Sleeveless Velvet 24 Hour Dress ($139), Printed Jacket ($149), Faux Fur Vest (sold out), Bottom Row: Button Front Short Jacket ($139) with Lucero Black Shredded Denim ($99), Ruffly Printed Tunic ($79) with Ruched Leggings ( $79) with Printed Puffer Jacket ($139) with Croco Print Denim ($89)

I also covet these: Sequin Bubble Skirt ($99), Chunky Studded Vest ($159), Purple Leopard Printed One Shoulder Dress ($99)

I'll have to go back to Macy's to try everything I want on!