Levi's in France has hit the online blog world and the refashioning DIY trend (some say "fashion hacking") by creating a new blog targeted to teen girls called jeandefilles.fr (via Loic Le Meur's Blog), which translates to mean "girls' jeans". If you can't read French, don't worry, you can read the translated version through google translation which works kinda ok. At least enough for you to get the general idea.
I love that a large brand is embracing the DIY nation. It will only get bigger and we will start to see more people wanting to express their creativity and individuality through their own fashion.
