Saks Fifth Ave's classic logo got a recent facelift and some rebranding done thanks to Pentagram's Michael Bierut. Bierut took the logo and chopped it up into 64 squares so that he could rearrange them into different combinations from bags to ads. The typographic look is decidedly modern and fresh for a logo that's thankfully bringing back it's classic script style that hasn't been used for over 10 years. The close up type boxes and the classic, yet modern black and white color give Saks a much needed brand refresh. You can also read more about the brand refresh at the NY Times.
It's fun to see how the logo's changed since 1946.
But that's not where our fashion logo trip ends. Even Kate Moss gets a logo of her own for her new Topshop collection. This one from the ground up.
Veer pointed to an article by CR Blog about Kate Moss' new TopShop line brand created by English Graphic Designer, Peter Saville, in collaboration with typograher Paul Barnes. To follow with Kate's Boho style, the end result is a font based on the font Albro by Alexey Brodovitch who was the Art Director for Harper's Bazaar (well known for their typographic layouts) from 1934-1958.
(Photo above: Albro font sample as posted on Typophile)
