Last week, I mentioned in this post that Gwyneth Paltrow started her own lifestyle web site called GOOP. The second newsletter just came and features a fashion 101 piece on how Gwynnie puts together her style. I love the simple, put together look of her trenchcoat and the white blazer below. Classic colors of black, white, and grey make everything polished along with a bold jewelry statement. I wish they would start archiving these newsletters on the site. For now, sign up via email in the top right corner of the site. Also, I'm still trying to figure out what the "OO" in GOOP stands for, if anything, or if it's a play on the word GOOD but then using her initials.
