On NBC Nightly News last night, I caught a story about 27 year old UK entrepreneur, Matt Horan who started a company based off an ingenious idea. Rollasole is an emergency ballet flat sold in vending machine at UK clubs. For about 5 pounds (around 8 bucks), you can relieve your dancing or partying feet with these comfy and cute ballet flats that roll open and come complete with a little carry pouch (for you to tote around and use later!). Within 6 months of starting his business, Horan has sold thousands of Rollasoles and has expanded to the wedding/special occasions market. The next expansion? Over the pond, of course. Rollasole is coming soon to the U.S. to bring relief to our stiletto-wearing partying feet.
NBC hasn't posted this video segment on their site (and not sure if they will), but I've contacted them and will update this post if it happens.
More on Rollasole at the London Evening Standard and Perez Hilton.
You can follow @Rollasole on Twitter too.
