Rebecca Minkoff Boutique
2124 Filmore Street
San Francisco, CA
Shopping goes to a whole new tech level at the new Rebecca Minkoff boutique on Filmore Street in SF. The boutique just opened today and boasts some amazing connected technology that blends seamlessly into the shopping experience. I got to visit the boutique a month ago while it was still under construction to experience the technology that was created by eBay. A large three paneled touch screen greets shoppers upon entering. The screens flip through Minkoff's runway videos and call to action buttons inviting shoppers to "tap" the screen to see looks.
You can browse items and pair them with other pieces to create a look. You'll also be able to see immediately if the item is in stock and have it sent to a dressing room.
Once you enter the dressing room, you'll see the items you bring in appear on the mirror which is actually another large touch screen. Each item of clothing or accessories is equipped with a RIFD on the price tag which is read by sensors when you enter the room. On the mirror, you'll be able to change the lighting from day, night, to club. Need another size? No need to yell out for a sales associate. Just tap the mirror and you'll be able to contact someone to bring you another size or piece of clothing. You can even request a glass of bubbly!
While at the press preview, I got a chance to meet Rebecca Minkoff. She couldn't be any more lovely in person and I'm so happy she chose SF as one of her first boutiques outside of NYC. I'm looking forward to shopping at the new boutique!
Watch the video with Rebecca where she shows you the new technology in her boutiques.
